01Feed era
From scroll to spawn.
Attention moved from the feed into Roblox lobbies, Fortnite maps, Discord servers and creator clips players actually send to friends.
Gaming-native brand plays
Be where they play.
Xelo helps brands enter Fortnite and Roblox through creators, map moments and playable worlds. Built for the places where players already spend time.
LIVE WORLD ENTRYFORTNITE / ROBLOX
// The route inCreator spark. Map moment. Playable world.
3M+ creator reachCombined audience across Xelo-linked channels
2 core platformsFortnite and Roblox, built into the strategy
Creator rosterFormat-first gaming talent
1 route systemCreator drops, map moments and playable worlds
The shift - 01
The feedlost themonopoly.
Players do not just watch culture anymore. They spawn into it through Roblox lobbies, Fortnite maps, Discord servers and creator clips they send to friends.
// OLD PLAYBOOK: buy a post, add a hashtag, hope the comments behave.
// XELO PLAYBOOK: find the creator, build the map moment, give players something worth clipping.
02Creator layer
From ad read to inside joke.
The right creator does not just mention a product. They turn it into a challenge, reaction, joke or format the audience already understands.
03Playable loop
From logo to loop.
A good integration gives players something to do: unlock, flex, clip, revisit and bring someone else into the map.
Xelo Intel - Blog
Notes from inside the game.
Short reads on Fortnite, Roblox, creator rates, map integrations and the things brands miss when they only look at gaming from the outside.
Featured - 05 min read
A logo on a wall is not a strategy.
The best brand moments give players something to do. A room, item, challenge, reward or creator loop can do more than another post in the feed.
Creator rates - 04 min
What a gaming creator is actually worth.
Reach matters. But format fit, language, watchtime, comments and community trust decide the real price.
UGC worlds - 03 min
The difference between an ad and a playable moment.
If players would ignore it without the logo, the idea is not native enough yet.
Three routes into the game.
Creator-first when the feed matters. Map-first when the world matters. Studio-first when the idea needs its own place to play.
Xelo routes
Pick the right play.
A good gaming campaign starts with the right route in. Creator first, map first or world first. Not every brand needs the same play.
// CREATOR ROUTE - ROSTER - FORMAT - DELIVERYLIVE
Creator drop
Creator drops.
Short-form campaigns with gaming creators who know how to make brands feel native.Best for fast reach and native short-form content.
// MAP ROUTE - SCOUT - FIT - INTEGRATELIVE
Map moment
Map moments.
Brand moments inside live Fortnite and Roblox worlds, built around interaction instead of interruption.Best for brands that want to enter existing player loops.
// STUDIO ROUTE - UEFN - VERSE - PLAYER LOOPSLIVE
Studio build
Playable worlds.
Playable worlds built from scratch for campaigns, communities and creator-led launches.Best for bigger ideas that need their own playable world.
Brands built for the game.
Brands, apps and entertainment worlds that make sense inside creator drops, map moments and playable campaigns.
Brand lanes
BlockBlast
Widgify
SpongeBob
Temu
DubbingAI
Meete
Luminary SM
Betsy
Brand lanes
BlockBlast
Widgify
SpongeBob
Temu
DubbingAI
Meete
Luminary SM
Betsy
The roster - 04
Creator roster. Format fit.
Gaming creators across Fortnite, Roblox and short-form culture. Picked for format, audience and context.
Signal over screenshots.
Views are only the surface. Xelo looks at watchtime, comments, clips, playtime and whether players actually care.
Creator reach
3M+
Across Xelo-linked creator channels.
Core platforms
2
Fortnite and Roblox routes.
Focused roster
6
Creators chosen for format fit.
Playtime signal
5M+
Map and world playtime connected to the network.
// READY TO BUILD INSIDE
Ready to build inside Fortnite or Roblox?
Tell us what you are launching. Xelo will map the route: creator drop, map moment or playable world. Native before branded.
XELO
Operational - 26Xelo - all rights reserved - MMXXVIBe where they play.